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CALS 21

Listen to Understand

Today, I had the privilege to share some ideas with our friends at the 2021 College Athletics Leadership Summit in New Orleans. It was the first time this group had gathered in person for two years. At this moment in culture, we took the time to reflect on how recent events have created a divide among some of the student
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CALS 21

Listen to Understand

Today, I had the privilege to share some ideas with our friends at the 2021 College Athletics Leadership Summit in New Orleans. It was the first time this group had gathered in person for two years...
Read Article
Wyoming Gateway Center

Not Just A Building

People don't just build a building to build a building, but in fact to tell their story! In a world where it’s becoming more and more competitive. How are you looking to stand out from the crowd? This...
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live event

The Reason We Do What We Do

Two years ago, when speaking at a conference, I made the statement, "Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed." Little...
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Stanford Home of Champions

The Power of Story

Lots of people seem to ask me "John, why does storytelling play such a big part in building a brand?" Here's why ... To us, the art of identifying and maximizing a brand's story is what enables us to...
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UNC Shoe Wall

Three Things Great Brands Do

Here are 3 things that we believe the greatest brands do. They aren't typically the most obvious. But they are very powerful 👇🏻 1. They identify and empathize with their audience. 🌟 They realize the...
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Sandbox

The Gift of Gratitude

"How often should we express gratitude to those around us for what our teams have accomplished? A question that was asked and one which I answered… "At least once per week, if not every single day!"...
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auburn3

125 Years of Auburn Women

After 125 years since Auburn University’s first co-ed class, it was time to pay homage to generations of influential women whose legacies continue to shape life on The Plains. The university set out...
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